When Germany's two biggest soccer clubs go head-to-head in Saturday's Champions League final, there can only be one winner: German industry.
The Bavarians of Bayern Munich will look to rectify last year's heartbreak on home soil against Chelsea when they take on a formidable Borussia Dortmund side that is seeking to emulate the club's only success in Europe's top competition, back in 1997.
Some of the biggest talents in world football will be on show at Wembley come kickoff at 1845 GMT in London, with the likes of Arjen Robben, Franck Ribery and Robert Lewandowski set to dazzle the crowd.
But the all-Bundesliga final could just be the sideshow to a bigger German act, as billion-dollar corporates gear up for one of the major advertising opportunities in world sport.
From sportswear multinationals such as Adidas and Puma to insurance giants Allianz and Signal Iduna, Wembley stadium will be awash with the household names of German commerce -- all helpfully beamed to a global television audience of potentially 150 million.
Thousands of toxic yellow and crimson red jerseys will sport the names of Dortmund's sponsor -- chemical manufacturer Evonik -- and that of Bayern -- Deutsche Telekom -- as Europe's largest economy struts its industrial might on club football's most prestigious stage.
Germany, Europe's manufacturing powerhouse, is considered one of the economic bright spots of a continent dogged by recession despite the country posting growth of only 0.1% in the first quarter of this year, driven mostly by consumer spending.
Despite low growth, Germans -- recognized as the best savers in Europe -- proved they were ready to flaunt their cash as Dortmund received a staggering half a million ticket requests for the final while Bayern received 250,000. Wembley can hold just 90,000 fans.
Football finance expert Simon Chadwick said the final will provide a "brilliant showcase" for "Brand Germany," adding that the flair and style of the Bundesliga as well as the wide array of homegrown talent on display will enhance the brands connected with the teams.
"Existing brand associations that many people around the world have with German products -- notably efficiency and quality -- will no doubt be reinforced," Chadwick told CNN.
Financial model of sustainability
The ties between German industry and football run deep.
Unlike in England, France and Spain, where clubs are backed by Arab sheikhs, Russian oligarchs and American tycoons, the German league prefers a more homely approach to club financing.
Christian Seifert, chief executive officer of the Bundesliga and a self-proclaimed Borussia Monchengladbach fan, is skeptical as to whether the final will boost the national economy, but he does believe the game will be a good advert for German football.
"Bayern and Dortmund are proof that it is possible to have good sporting performance and to have solid financial behavior," Seifert told CNN.
Unlike other top leagues which attract more global endorsers, the Bundesliga clubs are largely sponsored by domestic brands -- 15 of the 18 clubs in Gemany's top tier for the 2012-13 season were backed by local companies ranging from multi-billion-dollar insurance firms to family chicken and dairy farmers.
"The big difference that you notice between other clubs in Europe is the degree of indigenous corporate engagement," sports finance expert Tom Cannon told CNN.
Even the stadia are part of the Bundesliga's "Brand Germany" philosophy.
While fans of Manchester United or Liverpool would scorn at the renaming of Old Trafford as the Aon Arena or Anfield as the Standard Chartered Stadium, regular rechristening is the norm for the 18 Bundesliga teams.
So the Commerzbank Arena -- home to Eintracht Frankfurt and located in the country's financial heartland -- is named after one of Germany's biggest banks. Dortmund's Signal Iduna Park, once the Westfalenstadion, and Bayern Munich's Allianz Arena -- both tagged by insurers -- serve as further examples of the close links with big business in Germany.
Chadwick believes branding stadiums reveals a consensus in football that is characteristic of German society and culture, where sponsor and fan cooperation is seen as for the club's greater good.
"This shows both a level of commercialism and a certain betrayal of history and heritage that some fans both in Germany and in other countries find unacceptable," said Chadwick.
However, there is one fundamental rule for all Bundesliga teams that ensures fans are not kept in the dark when it comes to the control of their club.
The "50 plus one" rule -- a revered model of football governance whereby fans are the majority stakeholder -- applies to all clubs participating in the Bundesliga, with the exception of Bayer Leverkusen and Wolfsburg.
Those teams were founded by pharmaceutical company Bayer and car manufacturer Volkswagen respectively and are 100% owned by these companies, with the stadiums -- BayArena and Volkswagen Arena -- named in their honor.