The United Way of Washington County, Tennessee hosted its annual executive leadership luncheon on Monday that featured a man who grew a local business into a successful nationwide chain.
News 5's Preston Ayres emceed the event and Jim Haslam, founder and Chairman of Pilot / Flying J was the guest speaker.
He shared his experiences of leadership with the United Way of Knoxville and how his family's involvement in the organization has helped communities.
Haslam noted the keys to a successful campaign are having optimism, being passionate and keeping it simple.
"The strength of the United Way, you can judge a community by how much it supports the United Way and if you have a vibrant giving community, it will support United Way and you will have a better community for it," he said.
Haslam opened the first Pilot station in Gate City, Virginia in November 1958.