For the past 36 years festival-goes have a packed the streets of downtown Erwin on the first weekend in October for the Apple Festival.
But this year the festival to place in a revitalized downtown.
"During the process all of the streets were torn out, the sidewalks were replaced, underground utilities were installed, beautiful new curbing and sidewalks were put it's made a lovely addition to downtown Erwin, said" Amanda Delp of the Chamber of Commerce of Unicoi County.
Delp tells News 5 the first phase of the revitalization project started in May and was completed just two weeks ago.
And Delp considers that perfect timing.
"It's almost like the grand opening persay of the new downtown Erwin," said Delp.
A grand opening with more than 110,000 guests.
The festival has everything from music to food to crafts.
The Chamber of Commerce tells News 5 that the festival pours tens of thousands of dollars back into the local economy.
Katlin Anders and two of her are friends getting in the on the local business boom.
"We have home decor items lots of local crafts that we just love to make, these Tennessee shirts that show our love of East Tennessee and our county," said Anders.
This is the first time the Unicoi County natives opened "A Time to Sow." We are told the festival attracts people from all across the United States.
Anders tells us that she doesn't mind the exposure, but she also enjoys the local crowd.
"It brings lot of local people to see it and we love sharing the beauty and I love sharing the things that are made here in the county, because we take pride in that," said Anders.
We found out that the festival was named one of the Southeast Tourism Society’s Top 20 events and it is a three-year winner of the Northeast Tennessee Tourism Association’s Pinnacle Award.
The festival wraps of around 8 Saturday night.