A group in Southwest Virginia was feeling orange today -- orange is the color for hunger awareness.

Thursday was Hunger Action Day, and Feeding America's Southwest Virginia chapter took part in the kickoff event.

Feeding America's national president was there to help encourage volunteers.

More than $31 million worth of food and grocery products go through Southwest Virginia Feeding America and partner programs.

We talked to Pamela Irvine, the Southwest Virginia chapter's president and CEO, about why this cause is so important. "The main goal again today is to create that awareness, to let people know the seniors in their neighborhoods and children in the schools are going to bed hungry. That's a shame," she said.

For more information on how to support hunger relief efforts in our region, click here to visit faswva.org.