Sharks have been making headlines lately.
There's the viral photo of a man who climbed inside the shark he killed; there have been stories on attacks on swimmers; and, of course, much has been said about our favorite D-List movie we haven't seen yet.
But in spite of the extreme news and gory pop culture references, swimming with sharks continues to be a large and growing activity.
The global shark tourism industry makes an estimated $500 million a year, says Patric Douglas, founder of Shark Divers and a shark dive specialist based in California.
Many tout swimming with sharks as one of the greatest diving experiences to be had.
Depending on the diver's comfort level, options range from observing sharks from underwater cages to participating in feedings.
Here's where to do it.
Bimini Bull Run
There are around 40 species of sharks in the protected Bahamas waters.
It's one of the few places where shark sightings are a daily occurrence, due to the marine park's shark-friendly habitat.
Targeted at non-certified divers, Bimini Bull Run shark dives start in a floating cage attached to the end of the dock at the Bimini marina.
The area, which has been home to bull sharks for 60 years, is strictly closed to swimmers. The only shark encounters are from inside the cage.
Bimini Bull Run, Bimini Big Game Club Dock, Bimini, Bahamas; +242 347 3391; +1 800 867 4764; packages from $120 per person
The Underwater Explorers Society leads shark tours 12 meters underwater.
With bait that can attract up to 20 reef sharks at once, the program's staff feed sharks while visitors watch.
Divers are encouraged to touch the animals once the shark handler has put them into a state of tonic immobility -- a motionless state that occurs while the animal is inverted.
UNEXSO also offers a shark feeder course for those who want feed the beast.
UNEXSO, Royal Palm Way, Freeport, Bahamas; +242 373 8956/+1 800 992 3483; dives from $109 per person
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Aqua Trek Beqa Dive Center
Local Fijian villages that traditionally relied on fishing for their livelihood placed a ban on fishing in the name of conservation.
That means many of these areas are beautifully unspoiled.