WCYB, the NBC affiliate for the Tri-Cities Tennessee/Virginia market, is the dominant station in the 91st market and is considered the market leader in news, weather, and sports coverage.

WCYB serves 17 counties, over 335,000 television households, with accurate and reliable News and Severe Weather Coverage. In addition to the quality NBC programs like The Today Show, Law & Order, The Biggest Loser, 30 Rock, and The Office, WCYB features a variety of the most popular syndicated programs like Wheel of Fortune and Jeopardy.

WEMT features the area's only 10 p.m. news earning your trust and delivering information when you want it most. Fox Tri-Cities provides the best sports programming in the market with NASCAR, NFL, College Bowl Series, Baseball and the World Series. The home of the hottest show on TV, American Idol, and some of the best prime programming including House, Bones, and 24, Fox Tri-Cities has become one of the premiere television stations in the Tri-Cities region.

The CW Television Network was formed as a joint venture between the Warner Bros. Entertainment and CBS Corporations. The CW is America's fifth broadcast network and the only network targeting young adults 18-34.

The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday, a weekday afternoon block and a five-hour Saturday morning animation block that delivers a total of 27 hours of programming a week over seven days. The network's primetime schedule includes such popular series as America's Next Top Model, Gossip Girl, 90210, One Tree Hill, Smallville, Vampire Diaries, and Life Unexpected.